Moghul was established in 2001 by John Pilling (MD of Brintons Carpets before retiring) and his daughter Serena and son-in-law Charlie White. Fast forwarding 15 years, Moghul is a thriving family soft furnishings business – operating primarily in and around London, but also in Bath, the Cotswolds, the Midlands and further afield.
What do we do?
In short, we’re very good at implementing peoples’ dreams – whether that’s an Interior Designer’s brief, or a domestic customer’s soft furnishings requirements.
We specialise in beautiful hand made curtains, blinds and other soft furnishings, but with Charlie’s background on the technical side (measuring and installation) we’re very focussed on making sure our products work as beautifully as they look.
Obsession with Service and Quality
So what’s different about Moghul? Our family ethos pervades through everything we do. Put simply, we care deeply about every project – our vision is to end up with a customer who is thrilled with what we’ve done and has the best possible solution for their requirements.
A personal service that larger retailers cannot equal
Although we’ve grown steadily over the last few years in a challenging retail environment, we’re still a small team and this gives us the ability to focus on every tiny detail of each job.
Providing a fully made to measure service is a complicated business. A myriad of elements need to come together seamlessly for the delivery of a successful project, and by combining our wide experience on every aspect of the process – from technical measure though to fabrication and installation – with an obsession for detail, we are able to deliver successful projects time and again.
And on the rare occasions something doesn’t go according to plan, we resolve any issues without hesitation – it’s just too important for the brand we’re carefully building for us not to!
A Unique Team
At Moghul HQ, Ali, Serena and Catharine look after all the admin – putting together each quotation, processing each order, and organising installation.
Technical Director Charlie White with a long track record of specifying and installing soft furnishings, personally double checks each order before it is submitted, and regularly drives across the country, dealing with technically challenging applications and supervising installation of the finished product.
They said it couldn’t be done: it happens a lot. “We had******** round. They said we could only have venetians in this window”; *** said I had to have three separate blinds for these bifold doors”.
With a lot of suppliers the reps will be sales people who drift from one industry to another and don’t have the in depth knowledge of window treatments, or the head office support and technical workroom excellence to offer anything other than the standard application.
At Moghul we’re constantly pushing the boundaries – from 4 metre wide roman blinds to 5 metre wide curtains that stow away seamlessly in a cupboard. From beautiful fabric covered lath and fascias for tricky bay windows to exquisitely upholstered fascias to hide roman blinds. If we think it’s possible (and it usually is with a bit of pragmatic thinking) we’ll take it on!
An actual case study – the Moghul ethos in practice: Pablo S (quoted in the above testimonial) went with his wife to a major high street department store in London. After an in depth meeting with the soft furnishings adviser, they were asked where they lived. “Ah, then you need to go to our Brent Cross store” was the reply.
But Pablo and his wife didn’t want to go to Brent Cross. They’d journeyed into Central London and spent quite some time running through their design requirements with the adviser. But after much remonstrating they ended up having to visit their local store. The quotation they received was missing key information, and when the department store’s fitter came to measure, he pointed out that some of the products specified were not appropriate for the windows in question.
Upset and frustrated, Pablo and his wife turned to us. We visited them at home with our fabric range, helped them to find a selection of fabrics they were happy with and took all necessary measurements.
We then arranged a further visit to template their bay windows for the bespoke lath and fascias that we had advised them to have. We arranged for samples to be sent so that they could check their fabric choices at their leisure. Everything was then ordered, and installed a few weeks later by our experienced and conscientious fitters.
I must say the job you have done is exceptional. Everything fits so perfectly and the quality of the make up of the curtains and blinds really stands out! Thank you very much…we are so glad we found you as the alternative would have been an expensive mess…. Pablo S, Muswell Hill, London
We were in touch with Pablo and his wife at every stage of the process, with updates on the progress of their order and to advise on installation. If they needed to contact us they had our designer’s mobile number and Ali and Serena were on hand to answer any other queries.